Introducing 3D Contacts: Elevating Donor Management with Precision
At Karani, we're excited to introduce a new feature designed to transform how you manage your relationships with supporters: 3D Contacts. This innovative tool is a game-changer for non-profits, giving you a clear, intuitive view of where each individual stands in their journey from initial contact to active donor.
What is 3D Contacts?
3D Contacts is a visual and strategic representation of your donor database, offering a five-step spectrum that shows where someone is in their engagement with your organization. The idea is simple: the further along someone is in the process, the closer they are to being a fully engaged, regular donor.
The Five Steps of 3D Contacts
- Contact: At the very start, we have the Contact stage. These are individuals who have shown interest in your organization, perhaps by subscribing to your newsletter or attending an event. They're on your radar, but no financial contribution has been made yet.
- Prospect: Next, Prospects are those who have expressed a deeper level of interest. They might have engaged in conversations about your cause, inquired about ways to get involved, or downloaded materials from your website. They're considering a contribution but haven't committed just yet.
- First-Time Donor: The third stage is a significant milestone – First-Time Donor. This step marks the transition from interest to action. When someone makes their first donation, they move into this category, signifying that your mission resonates with them enough to support it financially.
- Recurring Donor: Moving further along the spectrum, Recurring Donors are individuals who have chosen to give on a regular basis. Whether monthly, quarterly, or annually, these donors are the backbone of sustainable support for your organization.
- Champion: Finally, we have the Champion stage. These are your most dedicated supporters, consistently giving at a high level and often advocating for your cause. They might also be involved in fundraising or volunteering, making them invaluable to your mission.